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Newspaper readers and subscriptions are on the rise!

Tech Crunch reported recently that “a recent Nielsen Scarborough study found that more than 169 million U.S. adults now read newspapers every month, in print, online or mobile. That’s almost 70 percent of the population.”

The Ann Arbor Independent makes advertising a secondary source of income and relies on paid subscriptions. Why are we embracing paid subscriptions for content services over ad-based business models? People hate ads. More than 80 million Americans will use ad blockers this year, and despite all the media industry talk about relevant “native advertising,” most of us are still drowning in pop-ups.

Not here. We want our readers to focus on the news, not on the flashing banner ads.

Ads can also compromise editorial independence. That’s why we never accept advertising from local government, Washtenaw County, AAPS, U-M, WCC or EMU.

How to Subscribe:

Subscribing is easy and we rely on our readers to decide how much they’ll pay for a digital subscription: Will you give $50, $100, $200 for a year of award-winning, smart, local journalism? Just for comparison, a digital subscription and/or print subscription to the Ann Arbor News is priced at $249 per year.

  1. Send checks to: The Ann Arbor Independent, P.O. Box 130117, Ann Arbor, Michigan 48113-0117
  2. Hit the PayPal button, below, and pay securely online. PayPal never shares your credit card information with The A2Indy. You don’t need a PayPal account to use this service.